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Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

We’ve all known (and probably been part of) small, focused teams that seem to produce incredible results. Unless these teams hang on to their tight focus, though, even the most impressive typically hit

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Farthest monster black hole found

Astronomers discover the most distant “supermassive” black hole known to science.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by

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UN commits to stop ocean plastic waste

Nations will resolve to end plastic pollution in our seas, but their agreement has no timetable.

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Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to

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How UK's birds are being affected by a changing climate

Migratory birds are arriving in the UK earlier each spring and leaving later each autumn, a study shows.

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Chief vet defends support of larger hen cages

On Twitter, Nigel Gibbens says the pens are a “necessary defence” against bird flu.

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Publishing Frequency: Why (and How) We’re Changing Things Up

How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you.
Before I joined the CMI

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Gravity signals rapidly show true size of giant quakes

Researchers develop a new speedy approach to estimate the true size of very large earthquakes.

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How to Adopt a Customer-Centric Strategy for Your Content

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or

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