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24 Experts Share How to Avoid Big Mistakes in Content Marketing

Blunders, overestimations, slipups, flubs, and missteps – though we hate to admit we make them, they often turn out to be our best teachers.
As the winning college basketball coach John Wooden once said,

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'Frankenstein dinosaur' mystery solved

A dinosaur that seemed to be an evolutionary mishmash turns out to have a key place in history.

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What If What We Know About Marketing Is What’s Holding Us Back?

“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark Twain
Robert Rose and I will launch our

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Italy official defends killing rare bear after man mauled

A rare female brown bear had to be shot in the Italian Alps as it threatened humans, a governor says.

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8 Ways Intelligent Marketers Use Artificial Intelligence

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge.
If this sounded a bit dramatic, great. It’s supposed to be to get your marketing team on

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Cassini to skim Saturn's atmosphere

Cassini is on its final five full orbits of Saturn, getting close enough to directly “taste” its gases.

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This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or

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Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

Jeff Julian got his start in video at the ripe old age of 12. Video was a creative outlet for him during a challenging time … middle school.
“When I was in middle school,

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Fish sauced? Goldfish turn to alcohol to survive icy winters

Researchers uncover the evolved ability of goldfish to generate alcohol when deprived of oxygen.

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How and Why (or Why Not) to Build a Chatbot

Let’s say your organization has the best content in your industry. Prospective customers go to your site, enter their questions in your search box, navigate through a few clicks, and – voilà –

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