Category Archives: business

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

You know this article format.
A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog

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This Week in Content Marketing: Google and Amazon Prepare for Internet War

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post

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How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content

You’ve read the research that says people prefer to do business with people they know, like, and trust, right?
Me, too.
Yet whenever I hear that advice, I think, “that sounds nice,” but what does

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How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy

Content marketing lies at the intersection of art and technology, so it’s only logical that artificial intelligence comes into play. AI plays a big role in search and it can be useful in

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16 Visual Storytelling Tips to Give Your Content Marketing a Boost

The numbers are staggering – marketers are investing heavily in visual content:

74% of marketers use visual assets in their social media marketing – Social Media Examiner
93% of senior marketers say photography is either

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User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?

User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated.
When your brand shares something a customer or fan created, that external recognition not only strengthens the customer

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4 Strategies to Earn Natural, High-Quality Links for Your Content

The process of “building links” has long been touted as the key to ranking in search engines. After all, studies about the relationship between external links and rankings have shown it’s nearly impossible

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13 Experts Share Their Best Tips on How to Build a Well-Run Content Team

Content marketing costs 62% less than traditional marketing yet produces almost three times as many leads. It’s easy to see why 89% of B2B marketers use content marketing as part of their strategies.
However,

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This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post

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5 Steps to Prime Your Creatives to Produce Outstanding, Clutter-Busting Content

If you’re like me, you’ve had a moment where you thought your content was outstanding, in the true sense of the word – you really thought it stood out above the competition.
Then you

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