Category Archives: business

How to Develop and Grow a Successful Podcast

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of

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The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks, etc. But the disadvantage is the time it consumes to create that refreshingly unique content.

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5 Steps to Improving Subscriber Data for More Personalized Emails

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email

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This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post

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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still confused about the terms.
Are you looking for a job

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How Inspiring Brands Give Thanks on Social Media

Happy Thanksgiving to all those in the United States who celebrate!
I hope you’re disconnecting from digital devices and spending at least a little quality time with your friends and loved ones IRL today.

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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

If you’re a chief content officer, copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing

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17+ Guest Blogging Rules All Blog Managers Wish You Knew

Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

“Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip,

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level.
During 2017,

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