Category Archives: business

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

Jeff Julian got his start in video at the ripe old age of 12. Video was a creative outlet for him during a challenging time … middle school.
“When I was in middle school,

Read the Original Article Here:

How and Why (or Why Not) to Build a Chatbot

Let’s say your organization has the best content in your industry. Prospective customers go to your site, enter their questions in your search box, navigate through a few clicks, and – voilà –

Read the Original Article Here:

How Financial Services Companies Build Relationships Through Content

When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer relationships evolve from in-person transactions to omnichannel engagement,

Read the Original Article Here:

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

Do you remember where you were on July 11, 2017 – a seemingly random Tuesday in the middle of summer?
If I were to venture a guess, I would say there’s a good chance

Read the Original Article Here:

Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors

Hey, marketers! Do you ignore your organization’s most important audience? Probably, says consultant and author Carla Johnson.
Chances are, you and your team put all your brand-building energy into external messages. But who are

Read the Original Article Here:

Comedy Pro Reveals How to Bring Funny to Content [Video]

Make people laugh, and you’ve got their attention. Hit people in the funny bone, and you have a chance to hit them in the heart and gut as well. People learn from humor.

Read the Original Article Here:

This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or

Read the Original Article Here:

How to Find Out Why Google Hates Your Content (And Steps to Fix It)

You’ve written an article. It’s good, but it’s not delivering any results.
Despite targeting a seemingly easy keyword, the content is nowhere near page one in Google search results.
I was in the same spot

Read the Original Article Here:

Want Content That’s More Usable & Reusable? Chunk It

As a marketer, you want to provide the most usable – and most reusable – content possible, saving your team time as you increase the value your audience gets from your assets. But

Read the Original Article Here:

The Democratization of Distrust Is Our Biggest Opportunity

Doesn’t it seem like attention is getting a lot of, well, attention?
Every day you see new strategies to increase the attention we receive from our audiences and buyers. You have “attention marketing,” a

Read the Original Article Here: