Category Archives: business

How to Speed Up the Process to Find and Hire Top Content Marketing Talent

Half the battle is won. You have approval to add a new content marketing position to your team. Now you just need to find and hire the right candidate – in a red-hot

Read the Original Article Here:

The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult.
It’s simple because

Read the Original Article Here:

How to Take an Audience-First Approach to Your Content

How do you identify an effective space in the content arena for your brand? Take a journey with your audience.
We developed the audience journey as a tool for content marketers. Its sole purpose

Read the Original Article Here:

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post

Read the Original Article Here:

Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions

Is content creation a challenge for your company?
It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America.
One-third of #B2B companies

Read the Original Article Here:

What to Consider When It’s Time for New Marketing Technology

Marketing automation tools. Social media tools. Collaboration tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When

Read the Original Article Here:

The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a

Read the Original Article Here:

How 3 Serious Brands Engage Humanly on Social Media

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may

Read the Original Article Here:

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article.
Think of a well-executed email strategy as the

Read the Original Article Here:

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

You know this article format.
A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog

Read the Original Article Here: