Category Archives: business

Content Amplification: How to Promote and Distribute Content Effectively

For a long time, focusing on search intent and organic traffic was all you needed to be successful. That still holds true for organic traffic.
However, organic traffic is only one part of the

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Who Would You Add to Your Content Marketing Team?

Content marketing team members’ titles may differ from company to company, but the tasks they are expected to perform are somewhat standard across the board – writing, editing, designing, publishing, and distributing.
But what

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5 Key Milestones to Develop and Advance Your Content Marketing Program

A year after launching the brand journalism site Smarter With Gartner, two critical inflection points led us to realize we were ready to advance in the Maturity Model for Content Marketing:

The global team of

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This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or

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The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

I am struck by the notion that we have spent the last few years talking about how content marketing, as an approach, focuses on one thing: building a loyal, subscribed audience that we

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A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

Editor’s note: Drew Bailey is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content

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24 Experts Share How to Avoid Big Mistakes in Content Marketing

Blunders, overestimations, slipups, flubs, and missteps – though we hate to admit we make them, they often turn out to be our best teachers.
As the winning college basketball coach John Wooden once said,

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What If What We Know About Marketing Is What’s Holding Us Back?

“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark Twain
Robert Rose and I will launch our

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8 Ways Intelligent Marketers Use Artificial Intelligence

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge.
If this sounded a bit dramatic, great. It’s supposed to be to get your marketing team on

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This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or

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