Monthly Archives: November 2017

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

There have been more posts than I can count about how to make a compelling case for a content marketing strategy. I’ve written some of them and read any number of them on

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'Unnatural' microbe can make proteins

A bacterium made with “unnatural” DNA assembles proteins – a key characteristic of a functioning organism.

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How to Develop and Grow a Successful Podcast

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of

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Three beavers released into the wild

The latest trio has been introduced to Knapdale Forest in Argyll, Scotland.

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The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks, etc. But the disadvantage is the time it consumes to create that refreshingly unique content.

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How bats keep an ear on their prey

A structure that allows sound information to be processed extremely fast has been identified in bats’ brains.

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5 Steps to Improving Subscriber Data for More Personalized Emails

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email

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This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post

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Catching fly-tippers in the act

When fly-tipping occurs on private property, it can be very costly for landowners.

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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still confused about the terms.
Are you looking for a job

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