Daily Archives: October 16, 2017

The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult.
It’s simple because

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Neutron stars: Sound of collision recorded for first time

It’s the first time this noise has ever been detected.

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