Daily Archives: October 6, 2017

How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content

You’ve read the research that says people prefer to do business with people they know, like, and trust, right?
Me, too.
Yet whenever I hear that advice, I think, “that sounds nice,” but what does

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Ivory trade to be banned in UK 'to protect elephants'

Conservation groups welcome government proposals for a full-scale ban on sales and exports.

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