Monthly Archives: September 2017

This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post

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Bloodhound supersonic car fires up Eurofighter engine

The British-led project to build a 1,000mph car reaches a key milestone in its development.

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5 Steps to Prime Your Creatives to Produce Outstanding, Clutter-Busting Content

If you’re like me, you’ve had a moment where you thought your content was outstanding, in the true sense of the word – you really thought it stood out above the competition.
Then you

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Elon Musk: Rockets will fly people from city to city in minutes

The entrepreneur says his new rocket could fly people to Mars or move them rapidly between cities.

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How to Make Your Content More Relevant in Search: 3 Lessons From Big Data

What’s the next best thing to having Google sit down next to you at your desk, gaze over its glasses at your screen, and tell you how to improve the visibility of your

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DNA surgery on embryos removes disease

A Chinese team corrected the potentially fatal blood disorder beta-thalassemia.

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New Research Reveals Habits of Top Content Marketers

It’s my favorite time of the year – time to report on the findings of the annual content marketing survey. Now in our eighth year partnering with MarketingProfs on this research, I never

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Climate change: Ministers should be 'sued' over targets

The ex-chief scientist says the government should be made to enshrine a zero-emissions target in law.

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Interactive Content: The Good, Bad, and Wicked Cool Quizzes and Games

Editor’s note: You may have missed the original article on interactive content from CMI last year. We’re sharing an updated version now because interactive content is a growing opportunity for marketers.
Quick confession: More

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Botanic gardens 'best hope' for saving endangered plants

The world’s botanic gardens contain a third of all known plants and help protect 40% of endangered ones.

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