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101+ KPI Options – Why You Need to Pick the Best Ones

A key performance indicator is only effective if you’re actively measuring it.
Key performance indicators (KPIs) can help provide insight into whether your marketing efforts are effective or you need to take a different

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Pandas in Berlin: Meng Meng and Jiao Qing arrive in new home

Meng Meng and Jiao Qing arrive in Germany from China ahead of a visit by Chinese President Xi Jinping.

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This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or

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Yellowstone grizzly: Endangered or not?

The Yellowstone grizzlies are about to be taken off the endangered species list – after they were first added more than 40 years ago.

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Read These Books: Summer Recommendations from Content Marketers

Need something to snap you out of your slump? Turn to your fellow marketers for advice about books and a few podcasts that are practical, inspirational, and downright fun.
Flow: The Psychology of Optimal

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Splish splashing spinning gorilla

Zola has been cooling off in his favourite blue swimming pool at Dallas Zoo.

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How to Stop Wasting Time on the Wrong Content

Have you ever spent weeks or even months crafting a perfect piece of content that generated almost no response from your audience? You expected trumpets and confetti, praise-filled emails, maybe even a raise.

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German-UK team maintains Galileo success

OHB and SSTL will make the next eight, possibly even the next 14, satellites for Europe’s GPS.

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2017 Mid-Year Content Marketing Checkup

The months of June and July are the perfect time to reflect on your content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season?
As you complete your

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Queen's Speech: Plan aims to secure space sector

A government plan to protect the UK’s £13.7bn space industry has been laid out in the Queen’s Speech.

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