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11 Smart Marketing Examples That Nail Visual Content

It’s no secret that visual content is powerful. Numerous studies show that our ability to recall information increases significantly when it’s presented as an image rather than plain text.

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That’s why infographics, despite

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Hey USAC – This is Problem

The cross season has just started and this stupidness is already happening.  By this stupidness, I mean the scoring of the races.  I was going to try again, to go through the proper channels, ie, contact the USAC, to try to understand why they continually don’t know how to score a cyclocross.  The main problem, […]

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Why is this woman flying 4,500 miles?

British conservationist Sacha Dench is on the first leg of an epic 4,500 mile paramotor flight following migrating swans.

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3 Tips to More Accurately Measure Your Content Effort

Many people jump into content marketing because they were inspired by all the success stories and case studies they read. You know what I’m talking about, the content marketing for content marketing.
But while

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Cyclocross is Hard

I’ll write a longer post on Jingle Cross when I have a little more time.  I usually just get moving after races.  I usually don’t sleep much after hard efforts, so sort of wished we would have driven the 6 hours home after the race last night.  I was up until 3 am anyway.  We […]

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Water spotted spurting from Jupiter's moon

Nasa says jets of water spotted spurting from Jupiter’s moon, Europa, take them a step closer to finding out if there is life in space.

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Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid

As This Old Marketing approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid.
A handful of marketing contrarians have

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Stephen Hyde

LIttle backed up today.  Yesterday was pretty great at the World Cup in Iowa City.  The ride of the day , in my opinion, was by Stephen Hyde.  That guy can ride a cross bike in tough conditions.  I was on the off-camber downhill the first lap and he crashed and lost a ton of […]

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New report confirms grim outlook for elephants

Elephant populations in Africa have declined by around 111,000 over the past ten years according to a new study presented at the Cites meeting in South Africa.

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This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
In this episode, Adblock Plus starts its own ad network (or does it?). Robert and I

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