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How to Keep Your Content Marketing Strategy From Getting Hijacked

You finally get the C-suite on board with implementing a content marketing program. Not just starting a blog or Twitter account, but developing a strategy and using a real plan – one that understands your

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New antibody attacks 99% of HIV strains

It will enter clinical trials to prevent and treat the infection next year.

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A Step-by-Step Process for Scoring Your Content

Think of a piece of content your team published recently. On a scale of to 100, how would you rate it? And how would your rating help your company?
Stumped? Consider the method that

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The lecture that changed biology

Evolutionary biologist Matthew Cobb unpicks a lecture that, sixty years ago, set the course for the genetic revolution.

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Content Marketing Trends to Watch for 2018

About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond.

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Owls hold secret to ageless ears

Barn owls keep their acute sense of hearing into old age, scientists have discovered.

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Why Your Content Marketing Team Needs a Developer

Most companies that are successful with content marketing typically employ a skilled team of strategists, editors, writers, and designers. You can achieve a lot with a small team but as it grows you

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Size matters when it comes to extinction risk

The biggest and the smallest of the world’s fish, birds, mammals, amphibians and reptiles are most at risk of dying out.

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How to Use Your Content Marketing Strategy to Write a Book

Joe Pulizzi said it best when he wrote, “a book is perhaps the ultimate piece of content marketing that can position you or your company as a leading expert in your industry.”
Writing and publishing

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Rhino horn smuggled as jewellery

Rhino horn is being processed into bangles, beads and bracelets, a charity’s investigation reveals.

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