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How to Capture Captive Audiences With Content

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis.
“We’ve got this very, very captive audience – and they’re bored – there’s really

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Fireball in Finland sky 'probably a meteorite'

The suspected meteor shook buildings when it raced through the sky in Lapland.

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Why Marketers Need to Think Like Data Scientists (And How to Do It)

Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re

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UK and Canada lead global alliance against coal

A significant group of nations take a stand against using coal for electricity generation at UN climate talks.

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Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago.
As reported in Content Marketing in Australia 2018: Benchmarks, Budgets,

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Europe steps in to cover US shortfall in funding climate science

French and UK governments say they will make up for any shortfall in funding for a global science body.

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17 Questions to Break Free From Competitive Content Issues

In 1998, I became the investment club guide for About.com. My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well

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Stranded orca refloated in New Zealand

Volunteers and military personnel worked together to help return the killer whale to the ocean.

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An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”
I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Regardless

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Content Creation Robots Are Here [Examples]

How much will the evolving landscape of AI impact content creation?
I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major

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