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Are Your Buyer Personas Ready to Take on the World?

Customers’ concerns vary, sometimes dramatically, across regions and cultures. Because these variations present business opportunities, you might expect global companies’ buyer personas to reflect those variations. In fact, many organizations miss this opportunity,

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Steve Tilford Eulogy

The following eulogy was delivered April 23rd at the Celebration of Steve Tilford’s Life in Lawrence, KS by cyclist and blogger Seth Davidson. The day that Steve died, I checked my phone when I got up at 5:00 AM West Coast time. There was a message from my Illinois buddy Jack Daugherty with a single […]

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First Americans claim sparks controversy

A study that claims humans reached the Americas 130,000 years ago, much earlier than previously suggested, has run into controversy.

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23 Quotes to Inspire Your Content Marketing and the Difference You Can Make

Are you feeling in a rut with your marketing? Or are you looking to be energized? I turn to these quotes – from inside and outside our industry – when I need an

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Primitive human 'lived much more recently'

Homo naledi could be from just 200,000 years ago, not three million, a study suggests.

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The Content Assembly Line is Broken

As companies turn their content marketing efforts up to 11, we’re seeing our own little industrial revolution, moving the content creation process from the craft workshop to the high-volume assembly line.
The conditions are

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Plastic-eating caterpillar could munch waste, scientists say

A caterpillar that munches on plastic bags could hold the key to tackling plastic waste, say scientists.

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A Proven Process to Curate and Publish a Roundup of Industry Influencers

Have you tried putting together a list of top industry influencers?
Curating and publishing this type of list, while reaching out to featured influencers, is proven to create a large amount of exposure for

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This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
In this episode, we discuss the rumor spreading through Wall Street that Apple will buy Disney.

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USA Cycling Establishes Steve Tilford Memorial Fund

Steve loved the purity of life, the true honest beautiful moments. Cycling filled this passion. Steve knew he was blessed to have the opportunity to ride and race the roads of the world. With the Steve Tilford Memorial Fund, we will continue to support Steve’s passion with a dedicated campaign to help make cycling drug-free. […]

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