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High view

BBC correspondent James Cook views the total eclipse from 40,000ft above the Pacific Ocean.

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Who Would You Add to Your Content Marketing Team?

Content marketing team members’ titles may differ from company to company, but the tasks they are expected to perform are somewhat standard across the board – writing, editing, designing, publishing, and distributing.
But what

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The winners and losers of Mexico's wind power boom

In ‘windy’ La Ventosa, a village 700km from Mexico City, residents are renting out their land for wind farms.

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5 Key Milestones to Develop and Advance Your Content Marketing Program

A year after launching the brand journalism site Smarter With Gartner, two critical inflection points led us to realize we were ready to advance in the Maturity Model for Content Marketing:

The global team of

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This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or

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The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

I am struck by the notion that we have spent the last few years talking about how content marketing, as an approach, focuses on one thing: building a loyal, subscribed audience that we

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Total solar eclipse: Meet Sharon and Billy Hahs

Now Sharon and Billy Hahs are preparing for one in their own backyard.

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A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

Editor’s note: Drew Bailey is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content

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Radioactive 'pooh sticks' trace carbon's ocean journey

Scientists trace nuclear waste from Sellafield over 15,000km to Bermuda to see how the ocean transports carbon.

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24 Experts Share How to Avoid Big Mistakes in Content Marketing

Blunders, overestimations, slipups, flubs, and missteps – though we hate to admit we make them, they often turn out to be our best teachers.
As the winning college basketball coach John Wooden once said,

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