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This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
In this episode, Robert and I dissect the latest native advertising research to see whether this technique

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Making Space Climbing

The first year I went to Europe, the first race I did on the US National Team was the Tour of Vaucluse.  It was a pretty big pro/am race, with some of the best pros in the world racing mainly again the best guys from the USSR.  I was just there to learn and spectate. […]

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Changing to BST: Will the clock change affect your kids?

Research is under way to determine how clock changes affect children’s sleep patterns.

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7 Promotion Tactics to Get Your Content Noticed

If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get

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Plugging Tires

I’ve been sort of following the Cape Epic this year.  I know a couple people riding the race, plus I have it in the back of my mind I might do it sometime eventually. I saw that Christoph Sauser and his team mate, Jaroslav Kulhavy, had some flat tire problems and were using plugs to fix […]

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Trump administration approves Keystone XL pipeline

The State Department says the project, blocked by Barack Obama, is in the national interest.

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Will Artificial Intelligence Replace Manual Content Creation?

There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet.
“While automation will eliminate very few occupations entirely in

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Tylenol / Acetaminophen – The Next Tramadol?

The is an article at Cycling Today about a study at The University of Kent that had results that said that taking acetaminophen decreased times in 10 mile time trials by 30 seconds.  That is a pretty large number. The results of this study and one other, said that the acetaminophen reduces pain and allows the rider […]

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Kaikoura: 'Most complex quake ever studied'

2016’s big quake in New Zealand will likely prompt a rethink about how such events are expected to behave.

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7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly — and in a way that is different

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