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Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

You’ve probably heard that content marketing is the wave of the future.
But do you know why?
While it’s true that content marketing is massively effective for nearly every company and industry on the globe,

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Honey

I eat a fair amount of honey.  I always have.  I think I “got into” honey back when I was a teenager and a vegetarian.  Back then, my brother and I went through a ton of honey. That and molasses.  We used to make whole wheat pancakes nearly everyday and cover them with molasses.  I […]

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Reindeer killed in Norway lightning storm

More than 300 reindeer have been killed in a lightning storm on a mountain plateau in Norway.

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How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy

Does this sound familiar? You have a limited marketing budget, but you need to make meaningful connections with your target audience. Adding to the challenge is that your target audience is not known

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10000 Miles for the Season

Yesterday I passed 10000 miles for the season.  Think it was riding with Tucker after the ride.  (Those Tucker miles are going to add up.  He’s up to around 4 miles a day now.  I didn’t want to run him too much when he was still growing, but now I’m upping his mileage some.) I was […]

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This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
In this episode, Robert and I discuss John Oliver’s take on the broken business model of

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Prize Money Sucks in Cycling

This has always been the case.  But it has gotten worse and worse through the years I’ve been racing.  If prize money was even going to just keep up with inflation, then most pros racing domestically would be making an okay living just off prize money.  That isn’t close to the case. I was reminded […]

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Probe set for science pass of Jupiter

The US space agency’s Juno probe is about to make its first close approach to Jupiter since going into orbit in July.

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3 Things I Learned About Content Marketing From Robots and Drones

You may be wondering what a content marketer can learn from 170,000 engineers and product specialists operating drones and robots. I asked myself that same question. And then I discovered the C Space

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National Dog Day

Since it is National Dog Day, I’d thought I post pictures of the 3 dogs that I’ve had the pleasure to accompany me most of my life.  I love them all dearly.  

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